Kinetek De Sheng (Shunde,Foshan) Motor Co., Ltd.

The Malaysia International Lift Expo (MALAYSIA LIFT EXPO) will be held in Kuala Lumpur from August 27 to August 29, 2025. This expo has brought together elevator manufacturers, component suppliers and technological innovation enterprises that have significant influence in the Southeast Asian market. Our Nidec Elevator Components KDS participated in this elevator expo. We showcased the company's latest products and technologies, and at the same time gained a deeper understanding of the Malaysian market, laying a solid foundation for future business expansion. With the steady growth of the economy and the continuous advancement of urban construction, the demand in the construction market has been rising. Currently, Malaysia's urbanization rate reaches 78.9%. According to statistics, there are more than 140,000 elevators in operation in Malaysia, with an annual growth rate of 8%.

In the precise operation of the elevator industry, the traction machine, as a core power component, is crucial for its performance and reliability. As a professional manufacturer deeply engaged in the traction machine manufacturing field, Nidec KDS has always adhered to the concept of "quality first, service paramount". It has not only won market recognition with its outstanding product quality, but also provided strong support for global partners through its efficient and professional global after-sales service network.

[Shanghai, China, June 20, 2025] Nidec Elevator Components, a world-leading elevator components manufacturer, was invited to participate in the grand "2025 Saier Elevator Aftermarket Summit & Brand Awards Ceremony" held in Shanghai. The summit brought together numerous well-known enterprises, experts, scholars, and elites from the upstream and downstream of the elevator industry chain to jointly explore aftermarket development trends and innovative solutions. Nidec attracted significant attention at the event with its exceptional product quality, technological innovation capabilities, and rich renovation experience.

On May 29, 2025, the "2025 Elevator Renewal & Renovation Conference (Chengdu Station)", hosted by China Elevator, was grandly held in Chengdu. As a leading enterprise in the elevator traction machine sector, Nidec Elevator Components was invited to attend the conference. Mr. Richard Lin, Vice President of Sales for China, delivered a keynote speech titled Exploration of Drive System Solutions for Elevator Renewal and Renovation, joining industry experts and partners to discuss technical trends and innovative practices in elevator renewal and renovation.

Permanent Magnet Synchronous Motors (PMSMs) are widely used in modern industry and daily life due to their advantages of high efficiency, energy saving, and reliability, making them the preferred power equipment in numerous fields. Permanent magnet synchronous traction machines, through advanced control technologies, not only provide smooth lifting motion but also achieve precise positioning and safety protection of the elevator car. With their excellent performance, they have become key components in many elevator systems. However, with the continuous development of elevator technology, the performance requirements for permanent magnet synchronous traction machines are increasing, especially the application of "star-sealing" technology, which has become a research hotspot.

Currently, the traction machine industry is facing severe internal competition, and traditional supply chain management continues to encounter various challenges. Nidec Elevator Components KDS will upgrade its supply chain management by integrating big data technology to build a "Supply Chain Smart Brain" system. This aims to achieve standardized management of suppliers, effectively help customers shorten delivery cycles, and increase market share.

With the development of society and the limitation of building height in urban construction, the design without computer rooms is gradually favored by architects due to its compact structure, energy conservation, environmental protection, and space saving characteristics.

Recently, the signing ceremony of the long-term strategic cooperation agreement between Tebaijia Power Technology Co., Ltd. and Nideco Electric Group Co., Ltd. was held in Shanghai. Mr. Lin Leyuan, Chairman of TEBA, Mr. Huang Gaocheng, General Manager, and Mr. Feng Guang, General Manager of the Asian Region of the Nideco Sports Control and Drive Business Unit attended the ceremony.

KDS has always adhered to the quality policy of customer satisfaction, self satisfaction, honesty and trustworthiness, and continuous improvement. With the spirit of innovation, it has successfully been listed as one of the top 100 member enterprises in Shunde District.

A year's plan lies in spring. In order to better serve customers, improve service levels, and efficiently handle customer complaints, we welcome the 2023 annual after-sales service training organized by the Nideco Sports Control and Drive Business Unit in this spring season.